Social media has changed the way that businesses interact with their customers. It provides a platform for two-way communication between businesses and their customers and networks, enabling them to share information, updates and industry knowledge with others.
Each social media platform targets audiences in different ways. Your intended target audience, messages, communication goals and the relationships you want to cultivate will determine which platform/s will best meets your needs.
For businesses new to social media, here is a quick rundown on the most widely used platforms.
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