A Google My Business profile is essential for every business!

Do you want a free and easy way to promote your business?

Google My Business is a free and easy tool available to any business wanting to generate new clients, stay connected and keep them informed while encouraging them to act.

A budget, or forecast, is a forward looking document. It reflects the financial agenda and outcomes for your businesses into the future.

Many businesses and consumers are already making use of this online directory by using Google Search to discover a business address, their opening hours and offers them insight into what other people have reviewed and rated the company.

With Google stating that 4 out of 5 consumers conduct local searches on search engines, the information any business has online is extremely powerful in a number of ways. Below is why you should have a Google My Business account and how to optimise it to rise to your best potential.

Publicity

What could be better than advertising? Free advertising!

The more detailed your profile is, the better. Get on the web, on the map and stand out from your competition using Google My Business.

You can post text, photos and videos to promote your business listing, including ‘what’s new’, as well as events and offers.

Connection

After a quick Google Search, users could be making their way to your business within a couple of minutes after finding your Google My Business listing. Alternatively, they might call in seconds to receive information directly.

The platform allows you plenty of opportunity to respond to reviews, to show support and appreciation and recognises the importance of nurturing relationships.

Whether you need to update business details such as an address or contact number or you’re carrying out a new branding strategy, Google My Business gives you the opportunity to adjust any information at a touch of a button.

Tracking

With simple and accessible data breakdowns, Google My Business can give you insights into how your organisation is progressing.

You can identify data from how people found your organisation, the number of searchers and what they clicked on in your profile.

Google Reviews can give insights into how your company is performing through its interactions with clients. With 84% of people trusting online reviews as much as personal recommendations, the benefits should follow.

You can find out more about Google My Business directly or if you would like further advice on your business and strategy, contact our Business Advisory Specialists today. We have available connections to assist you with setting up and optimising your account and can offer a complimentary Business Health Check to ensure your business’ health. Complete your contact details below or give us a call on (03) 9835 8200.

About the Author
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Greenfish Marketing
Greenfish Marketing specialises in digital and email marketing with a focus on performance and returns on investment (ROI). Through strategizing and creating tailored marketing campaigns that target specific objectives and outcomes our campaigns deliver on clients needs and expectations.
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