In business, you invest a lot of time and money to win customers, so you want to be sure you aren’t missing out on the chance to fully engage them. Your customers have put time and effort into checking out your business, so it makes sense to encourage them to spend more with your business each purchase.
A great way to start is by better understanding your sales and to appreciate your average sale value. Your average sale can easily be extrapolated from your accounting software – it could simply be the daily sales divided by the number of sales made. For example, if you made $4,000 over 50 sales the average sale would be $80.
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